Digital Project Delivery

3rd Dec 2021

12.00 - 13:00


In a world where data sits at the heart to construction, the three pillars of ‘People, Process, and Technology’ are not always as stable as required for effective project delivery.

This presentation draws from Fulcro’s successful completion of 28+ NHS hospitals, and other world leading construction and infrastructure projects, over the past 20 years.

Dr Max Mallia-Parfitt, Director of Applied Technologies, will illuminate how the Fulcro mantra of ‘Creating Project Certainty’ is achieved through its team, its way of working and the immersive FULmax VR technology developed to improve project outcomes.


Dr Max Mallia-Parfitt is Director of Applied Technologies at Fulcro. With experience in Computer Science, Virtual, Augmented and Mixed Realities as well as Robotics, Max moved to the construction sector 8 years ago to develop turnkey visualisation solutions. Working directly with major infrastructure projects and academic institutions, Max’s skills enable Fulcro to develop fully integrated BIM workflow solutions that link ‘Siloed Data’, enabling project integration with visualisations.

Max helped develop and launch the first ‘BIM CAVE’ designed for use in the Construction Sector, the FULmax ( and works with clients and building owners to understand their digital models through life-size immersive visualisation, and helps teams collaborate across the globe. Max’s work won the prestigious CIOB Innovation & Research Award in 2014 and recent collaboration with Microsoft Research has pushed forward the use of Holographic technology in the AEC sector.

Max is also the Chair for Technology of, and as an active ‘Thought Leader’ on social media Max is always happy to talk tech, discuss challenges and ‘geek out’ when the chance arises, so look out for him on Twitter, LinkedIn, and YouTube.

Event organised and promoted in partnership between LeadersMeets and the following organisations:


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